Coastal Grandmother

1 article

A diverse group of people on a street, all dressed in similar global fashion, with faint outlines of unique regional styles fading in the background.

Global fashion trends are erasing unique US regional styles

In 2023, the 'coastal grandmother' aesthetic, a TikTok sensation, swept through major US department stores, outselling all combined traditional regional fashion categories—think 'Southwestern chic' or

Charlotte Beaumont·September 9, 2026